Beat the Market, Buy a Pagani

Back in 1999 a new Pagani Zonda C12 cost about $325,000. Today a used C12 is probably worth $3.25 million. Now, if you’d sensibly stuck that $325,000 into a Dow Jones tracker fund in 1999 instead of recklessly splurging it on a hand-made 200 mph Italian hypercar, and reinvested the annual returns, you’d be sitting on… oh… about a million bucks right now.

Wanna beat the market? Buy a Pagani.

Painstakingly hand-crafted in tiny numbers, Paganis are more like works of art than mere automobiles, and that’s reflected in their resale values. One owner of a Zonda C12 S, who paid about $350,000 for the car when it launched in 2002, recently turned down an offer of about $4.5 million.

Even Horacio Pagani can’t cut much of a deal: He had to pay $4.5 million to buy the Zonda Cinque Coupe for the museum at his new factory outside Modena, a car he originally sold new for $1.5 million. Don’t feel too sorry for him, though. It’s now worth about $9 million. And with Paganis, less is definitely more. The topless Cinque Roadster is now reckoned to be the most valuable of all the Zondas, now worth about $13.4 million.


































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