Buying a new Ford or new Lincoln but not sure you want to pay the extra money up front for BlueCruise, the hands-free highway driver assist system? To make it easier, Ford announced today that it will put the hardware on more vehicles from the factory so the customer can decide whether to activate it at purchase, after a 90-day free trial, or even years later.
Customers can buy a subscription for a month, or as long as four years, depending on the model. Previously, customers had to decide if they wanted the feature when they ordered the vehicle, so the hardware could be installed at the factory. Now they do not have to decide up front. Ford has 225,000 BlueCruise-equipped vehicles on the road today. The automaker plans to install the hardware on an additional 500,000 vehicles for the 2024 model year.
Ford Mach-E, F-150, Lightning and Expedition Come First
The equipment will be standard on the Mustang Mach-E EV SUV, and higher trim levels of the Ford F-150 pickup, F-150 Lightning EV truck, and the Expedition fullsize SUV. Customers can activate it for a month for a road trip for $75, or choose an $800 annual plan, or activate it for three years for $2,100 at the time of purchase, says Ashley Lambrix, Head of Commercial Acceleration at Ford’s Model e division.
On the Lincoln side, activation is for up to four years on the Lincoln Navigator fullsize SUV, some trim levels of the Corsair compact SUV, and on the new Nautilus SUV coming next year. It is complimentary on some trims at the time of purchase, or other customers can choose the $800 annual plan or take a $75 monthly plan at a later date.
Ford introduced BlueCruise on the 2021 Mustang Mach-E. It has continued to improve the technology and the latest BlueCruise 1.3 is on 2023 Mach-Es headed to dealerships now. It will be sent to earlier Mach-E models via an over-the-air update and will also go to 2022-2023 F-150s and Lightnings. BlueCruise 1.3 performs better on curves and in narrow lanes and stays engaged five times longer than the original BlueCruise, Lambrix says.
Source: Read Full Article