DVLA launch new campaign to warn drivers of £1,000 car tax fine – ‘not worth taking risk’

Why motorists could pay more in car tax in 2022

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The Driver and Vehicles Licensing Agency (DVLA) have unveiled their new “tax it, don’t risk it” campaign, aiming to target the highest evading areas across the UK. It is hoped the new advertising campaign will remind motorists of the real risk of failing to tax their vehicles in a timely manner.

The adverts are running on radio, poster sites, social media, digital channels and in print. 

Automated enforcement penalties for registered keepers of untaxed vehicles will be targeted.

In addition, the DVLA’s enforcement teams and wheel clamping partners also travel around the UK as part of their day-to-day activity taking action against untaxed vehicles.

Over 98 percent of vehicles are correctly taxed but the DVLA says: “it’s right we take action against those who continue to break the law”.

This year’s campaign focuses on the clear message that untaxed cars are ‘hard to hide, easy to tax’.

For those who continue to flout the rules, the consequences include financial penalties, court action, clamping and even the loss of a car.

Julie Lennard, Chief Executive of the DVLA, spoke of the need for such a campaign to be rolled out.

She said: “This campaign has a clear message for anyone that delays or avoids taxing their vehicle.

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“It really has never been easier to tax a vehicle, from using our 24/7 online service to direct debit options. 

“We want motorists to understand that it’s not worth taking a risk and always tax their vehicles on time.”

New DVLA data has shown that in 2021, London saw the highest number of total enforcement actions with 97,013.

This includes drivers being fined, penalties and any vehicles clamped.

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