Rivian has recently filed for an initial public offering (IPO), which according to media reports, could result in valuation of up to $80 billion.
If the company would manage to find investors for 10% of the shares, it could get up to $8 billion to finance its further growth. That would come on top of the $10.5 billion in venture capital funding as of mid-2021 (including the $2.5 billion round in July).
Let’s take a look at some details revealed in Rivian’s S-1 filing.
Rivian was founded in 2009, which means that the company has already been around for 12 years. Initially, Rivian was working on an electric sports car, before switching to electric pickups, SUVs and commercial vehicles.
The first models are just entering the market, so there are really no revenues, while there are already quite substantial costs and net losses reported in the filing.
In 2019 the net loss was $426 million, which more than doubled to $1.018 billion in 2020. It appears that 2021 also will be “record” as the net losses already reached $994 million in the first half of the year. That’s almost $2.44 billion of losses in 2.5 years.
“We have generated significant losses from our operations as reflected in our accumulated deficit of $1.7 billion and $2.7 billion as of December 31, 2020 and June 30, 2021, respectively. Additionally, we have generated significant negative cash flows from operations and investing activities as we continue to support the growth of our business.”
The cash and cash equivalent stands at about $3.7 billion, which combined with an IPO and strong investors, including Amazon and Ford, means that there is no worry about the launch of the first vehicles on the market. The long-term profitability and financial success is – as always – a different story though.
“We do not expect to be profitable for the foreseeable future as we invest in our business, build capacity and ramp up operations, and we cannot assure you that we will ever achieve or be able to maintain profitability in the future. Even if we are able to successfully develop our vehicles and attract customers, there can be no assurance that we will be financially successful.”
Rivian will offer vehicles for the consumer market and commercial market. The first two consumer products are Rivian R1T (a two-row five-passenger pickup truck) and Rivian R1S (a three-row seven-passenger sports utility vehicle), both based on the R1 platform.
The R1T and R1S will serve as Rivian’s flagship models. As of September 30, 2021, Rivian had “approximately 48,390 R1T and R1S preorders in the United States and Canada from customers who each paid a cancellable and fully refundable deposit of $1,000.”
Those 48,390 preorders won’t necessarily translate into 48,390 orders, and on top of that, they might be canceled after delivery, as the company offers a 7-day/1,000 mile return policy:
“If a consumer isn’t satisfied, we offer the assurance of a hassle-free 7-Day, 1,000-Mile Return Policy. Removing barriers to purchase with helpful, proactive, frictionless shopping tools and customer service results in more willingness to try our brand, including our vehicles, accessories, services, and merchandise.”
The production and customer deliveries of the R1T started in September 2021 (although at low volume, as far as we know), while the R1S will follow in December 2021, after “the completion of ongoing vehicle validation and all required testing.”
In the commercial market, Rivian intends to offer vehicles based on the Rivian Commercial Vehicle (RCV) platform. The first one is the Rivian Electric Delivery Van (EDV), or simply Rivian EDV.
The EDV project was launched as Rivian was able to attract Amazon’s investment and order of up to 100,000 all-electric vans (globally) by 2025, including 10,000 by the end of 2022. Production of the first EDV will start in December 2021.
“Our commercial vehicles will initially consist of EDVs, and we plan to deliver 100,000 EDVs to Amazon by 2025.”
The main goal for EDV is to achieve lower total cost of ownership and simultaneously offer safe, comfortable and easy to operate vehicles.
The vans for Amazon are expected to be a key revenue stream for Rivian and, according to some reports, the company will focus on the van first, over the R1T/R1S.
“In the near-term, however, we expect that a significant portion of our revenue will be from Amazon Logistics, Inc.”
We belive that at a later point Rivian will sell commercial vehicles also for general market, although the EDV’s design and styling is expected to remain exclusive to Amazon. Read more about the Rivian EDV here.
At the launch, Rivian focuses on the U.S. and Canada. Then, in the near-term, the company will expand into Western Europe, which will be followed by “entry into major Asian-Pacific markets.”
An important note is that the expansion will be associated with investments in local production:
“To serve our global demand, we plan to localize production and supply chains in these regions.”
More EVs coming
On top of the mentioned three first electric vehicles, Rivian hints at additional versions and entire new models:
- Increase Share in Existing Markets. We plan to offer additional vehicle variants across a broader set of price points supported by scale-driven supply chain efficiencies, further vertical integration, and technology advancements.
- Develop and Launch Next-Generation Vehicles. Over the next several years, we intend to launch multiple vehicles within the consumer and commercial segments. These vehicles will serve a variety of form factors, price points, use cases, and geographies.
Direct sales, service and charging network
Rivian plans to launch a network of its own Rivian experience spaces and service centers instead of relying on a dealer network. Not in all states though so laws prohibit this in some states, but the online ordering will be available from any place.
“As we open Rivian experience spaces and service centers, we plan to secure dealer licenses, or an equivalent permit, and engage in activities as a motor vehicle dealer to sell our vehicles directly to customers. Some states, however, do not permit automobile manufacturers to be licensed as dealers or to act in the capacity of a dealer. To sell vehicles to residents of these states, we must conduct the sale out of state over the internet or telephonically. In states where we may not obtain a license to sell directly to customers, we may be able to open flexible galleries that are not full Rivian experience spaces.”
In terms of service, there will be a network of over 120 service centers by 2023, and more than 1,000 mobile service vans.
“We are planning to open over 120 service centers and to deploy in excess of 1,000 mobile service vans through 2023.”
On top of that, Rivian prepares its own Rivian Adventure Network (RAN) DC fast charging network, which is expected to consist over 3,500 DC fast chargers at more than 600 sites in the U.S. and Canada by the end of 2023.
The Rivian Adventure Network initially to be exclusive only to Rivian customers. See more about RAN here.
Besides the DC fast chargers, Rivian will deploy also approximately 10,000 Rivian Waypoints (AC Level 2 charging points).
Rivian’s offer includes also in-house developed hardware and software for fleet charging.
One of the main directions for Rivian is vertical integration, which is expected to include all important areas, beyond the production of sales of electric vehicles.
We guess that this is the main reason why the initial costs are so high. Rivian simply targets long-term and would like to reach a point when will have a very comprehensive offer. That requires high investments to develop and provide all those in-house solutions. This is actually a similar approach to Tesla.
Rivian already has developed and produced its own electric drive units (electric motors, inverters, gearboxes and software), as well as battery modules and packs. The DC fast chargers will be produced in-house. Battery cells will be produced in-house at some point in the future.
Rivian will sell and service its cars directly, supplement public charging networks with its own charging network and prepares additional services, including insurance, autonomous driving and other software services.
“Complementing our consumer vehicles, our suite of value-added services includes digitally enabled financing, telematics-based insurance, proactive vehicle service (maintenance and repair), flexible membership and software services, comprehensive charging solutions, and a data-driven vehicle resale program. We expect these services to generate long-term brand loyalty while also creating a recurring revenue stream for each vehicle across its lifecycle.”
“Alongside our commercial vehicles, we offer FleetOS, our proprietary, end-to-end centralized fleet management subscription platform.”
Only time will tell whether such a vision can come to reality and if Rivian will succeed.
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