Tata Motors is trying out a new strategy here and has introduced a special edition of the Tata Safari named ‘Adventure Persona’ to give as much boost at the launch itself.
Car manufacturers introducing special editions of their popular cars isn’t breaking news. In most cases, special editions are launched to give a boost to sales when the curve starts to flatten. Tata Motors is trying out a new strategy here and has introduced a special edition of the Tata Safari named ‘Adventure Persona’ to give as much boost at the launch itself.
This special edition Safari is available only in the ‘Tropical Mist’ paint that you see here which is somewhat a dusty blue shade. It’s available in the top-end XZ+ variant in manual as well as automatic avatars at a premium of Rs 20,000 over the regular top-end XZ+ variant.
Team-BHP was invited for a quick walk around shoot of the Tata Safari Adventure Persona, so here are some quick observations about what’s different in this special edition from the regular Safari.
To read the full review of the Tata Safari, click here.
Right off the bat, so much less chrome! This was a concern that we had mentioned in the official review, and without the excess chrome, the face of the Safari looks much better. The grille is now finished in piano black which makes the Tata logo stand out quite nicely. Headlamp and fog lamp clusters which got silver and chrome treatment in the regular Safari are also finished in black. Don’t miss the black skid plate at the bottom which is brushed silver in the regular Safari:
The Adventure Persona edition also gets this black ‘Safari’ lettering on the bonnet which is unique to this edition:
In profile view, the Safari is chrome-free and looks quite nice:
For starters, you have black 18-inch alloy wheels. The design is the same as the regular Safari, but I think these look way better:
You also get this black strip across the door handles which is a nice touch:
No more blingy chrome roof rails. These are finished in black and aren’t functional (Only variants without a sunroof get functional roof rails):
Not much is different at the back, except for…
…the ‘Safari’ name that is now finished in black and…
… the black skid plate:
Jump on the inside and instead of the dual-tone white and black theme, you have an all-black dashboard. Not just that, the brushed silver inserts across the dashboard have been replaced by piano black including the ones on the steering wheel:
Here’s a closer look at the piano black insert below the ashwood trim. Notice the air vents though; this is where Tata has added chrome in the place of brushed silver inserts on the regular Safari and the Harrier. Have to say though, it does go well with the overall ambience of the cabin:
In an attempt to make it more adventure-oriented, the seats are no longer oyster white but are finished in beige (in Tata terms, ‘Signature Earthy Brown Benecke Kaliko’ said to have been inspired by the golden hues of desert sand). Essentially, they’ll still soil but won’t show as prominently as the oyster-white seats:
All black door pad makes so much more sense than the one on the regular Safari. Moreover, the tan/beige leather on the armrest is a nice contrast to the black:
A closer look at the leather insert on the grab handle and chrome door handle. Perforated leather looks classy:
A look at the rear doorpad finished in black and beige:
The Adventure Persona edition gets captain seats:
Piano black replaces the brushed silver on this phone holder:
A look at the third row of seats:
Check BHPian comments for more insights and information.
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