Audi will phase out the slow selling TT sports car and R8 supercar, according to CEO Bram Schot’s comments at the company’s annual meeting in Neckarsulm, Germany. The report, from German publication Focus.de, says that the company instead will be focusing electric cars, digitization and autonomous driving.
Audi is looking to invest around 14 billion euros ($15.6 million) in new tech, which means streamlining its lineup.
“We comb through our portfolio,” said Schot. “The goal is less complexity. One third of the engine-gearbox combinations have already been canceled.”
Schot also says that an ultra-lux version of the A8 will be Audi’s new flagship and that 2019 will be a rebuilding year. The company plans to have 10 hybrids and 20 all-electric models on sale by 2025. Expect to see hybrid versions of the A3, A6 and Q7, as well as plug-in hybrids for A6, A7 and A8.
But all is not lost. The e-tron GT electric sports car is still coming — though delayed — sharing bones with the new Porsche Taycan, and although there are no concrete plans for an e-tron R8, there are rumors. Time will tell.
We’ve reached out to Audi for a comment and will update when we hear back.
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