The XUV700 is likely to be the first model to use the new logo.
We had reported that Mahindra was working on a new brand logo way back in December 2020. Now, this is how the new logo looks like.
Unlike the current logo, which is an oval with three lines that meet at a point, the new logo is a simple upper case ‘M’. However, it is said that this isn’t the final version, and it could receive a few tweaks by the time it’s launched with the XUV700.
The current logo was adopted in the year 2000 following the reorganisation of the company by the then Managing Director, Anand Mahindra. It first appeared on the Scorpio in 2002.
The XUV700 is likely to be the first model to use the new logo, followed by the next-generation Scorpio.
Thanks to Siddharth for sending this image in. Heartfelt gratitude for sharing it with other enthusiasts via this Team-BHP page!
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