Camping World is joining the Superstar Racing Experience (SRX) as the title partner of the six-race short-track series debuting this summer on Saturday nights in primetime on the CBS Television Network and streaming live on the new Paramount+ premium network.
Camping World adds the SRX to a racing portfolio that already includes title sponsorship of the NASCAR Camping World Truck Series and the NHRA Camping World Drag Racing Series.
“Motorsports has proven to be a very good investment for Camping World, and our partnership with SRX is a reaffirmation of our commitment to racing and its fans,” said Marcus Lemonis, Chairman and CEO of Camping World. “Race fans are passionate about their sport and they commit to it, often by setting up camp at the track and immersing themselves in the experience. That’s our customer, and SRX will reach a diverse group of race fans who follow a variety of racing series.”
As title partner of the Camping World SRX Series, Camping World will use the platform to highlight a standalone philanthropic initiative called Plating Change. The Plating Change initiative provides financial assistance to local restaurants and prepared meals to food insecure communities through World Central Kitchen. Camping World will match all fan contributions that occur through PlatingChange.com from now through July 17 with a goal of reaching $1 million. The Plating Change program falls under The Lemon-Aid Foundation where Lemonis has pledged $50 million to champion his charitable mission of supporting and investing in countless, underserved communities and small businesses while creating awareness.
“If you’re a fan of pavement racing, you’ll want to be a part of this, and if you’re a fan of dirt racing, you’ll want to be part of this,” said SRX co-founder Ray Evernham. “The Camping World SRX Series will have a little something for everyone.”
The Camping World SRX Series is the brainchild of racing Hall of Famers Tony Stewart and Ray Evernham and features drivers from an array of motorsports backgrounds competing in identically prepared race cars on a variety of tracks. Its inaugural season kicks off June 12 at Stafford (Conn.) Motor Speedway and then visits back-to-back dirt tracks, including Knoxville (Iowa) Raceway on June 19 and Eldora Speedway in Rossburg, Ohio, on June 26. The Camping World SRX Series returns to pavement July 3 at Lucas Oil Raceway near Indianapolis before venturing north to Slinger (Wis.) Speedway on July 10.
Its season finale takes place July 17 at the Nashville (Tenn.) Fairgrounds Speedway where the inaugural Camping World SRX Series champion will be crowned.
Stewart, Tony Kanaan, Paul Tracy, Bobby Labonte, Willy T. Ribbs, Bill Elliott, Ernie Francis Jr., Marco Andretti, four-time Indianapolis 500 winner Helio Castroneves and Michael Waltrip are the 10 full-time drivers in the Camping World SRX Series.
Local all-stars join the Camping World SRX Series regulars at the first five races, with six-time NASCAR Whelen Modified Tour champion Doug Coby at Stafford, four-time Knoxville track champion Brian Brown at Knoxville, five-time USAC Silver Crown champion Kody Swanson at Eldora, prolific USAC and NASCAR Whelen Modified Tour winner Bobby Santos III at Lucas Oil Raceway, and the winner of the July 6 Slinger Nationals, competing in the Camping World SRX Series race at Slinger.
Several racing veterans will join the Camping World SRX Series at select races, with NASCAR Cup veteran Greg Biffle competing at Stafford and Slinger, while five-time Rallycross champion and former Formula 1 driver Scott Speed will compete at Eldora and Lucas Oil Raceway. Dirt Late Model Hall of Famer Scott Bloomquist will race at Knoxville.
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