White Sox to sponsor Clay Millican's NHRA Top Fuel ride in Chicago

An artist rendering of Clay Millican’s NHRA Top Fuel ride for Chicago.

You can put in on the board, yes!

Chicago White Sox announcer and all-around legend Ken “Hawk” Harrelson’s home run call will be perfectly appropriate for Clay Millican’s Top Fuel Dragster runs at the NHRA Route 66 Nationals May 30-June 2 at Joliet, Illinois, as the Sox will be a highly visible sponsor on Millican’s car.

The White Sox are teaming up with the Straightline Strategy Group-owned, Clay Millican-driven Parts Plus Top Fuel Dragster.

“Anytime we can cross-market two iconic brands like the Chicago White Sox and NHRA drag racing, it brings another level of passion and excitement to the fans of both sports,” says Steven Cole, SVP marketing and sales for SSG. “From Clay throwing out the first pitch to driving his Parts Plus/Chicago White Sox-sponsored Top Fuel Dragster, this program is destined to be a home run!”

This will be the second time Millican has piloted a Chicago White Sox Dragster — his last was back in 1998 during his first start at an NHRA event in Chicago. Millican has plenty of history of his own, winning six IHRA world titles before moving to the NHRA where he currently holds the Top Fuel E.T. record at 3.628 seconds and has three NHRA career wins. Finishing third in the 2018 NHRA Mello Yello points standings, Millican has his sights set on winning the 2019 NHRA championship.

“Starting my Top Fuel career in the White Sox-sponsored car at Route 66 Raceway was incredible,” says Millican. “Then winning the event in 2018 on the 20th anniversary of my start and of the opening of Route 66 Raceway was unbelievable. Now we are coming full circle with having the White Sox back with us on the Parts Plus dragster. It’s going to be a special weekend.”

Millican will also throw out the first pitch at the White Sox game against the Cleveland Indians on May 30. The Chicago White Sox-bannered Top Fuel Dragster will be on display at Guaranteed Rate Field.

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