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\u201cThe Citroen C4 wiped the floor with the opposition in the latest Driver Power survey\u201d<\/li>\n<\/ul>\n\u201cWe consider it a breakthrough in the market,\u201d Koskas said. \u201cWe don\u2019t think that, at launch, there will be another car that offers its three main attributes \u2013 made in Europe, a proper car with all of the features that buyers expect, and under 25,000 euros.\u201d<\/p>\n
Koskas revealed that the e-C3 will have more than 300km (186 miles) of range and measure \u201caround four metres in length\u201d \u2013 so it should have similar dimensions to the existing C3. He said the car will be based on Stellantis\u2019s \u2018Smart Platform\u2019 \u2013 a cost-focused evolution of the existing CMP and e-CMP architectures that has only been used so far in India and South America. \u201cThis is one of the main reasons we are able to have such a price,\u201d he told Auto Express. \u201cThe Smart Platform is extremely well optimised and very competitive.\u201d\u00a0<\/p>\n
No details of the battery capacity or performance have been issued, but Koskas did confirm that the new Citroen e-C3 will be built at Stellantis\u2019s factory in Trnava, Slovakia \u2013 the home of the outgoing C3, as well as Peugeot\u2019s 208. He declined to say if a combustion-engined version will arrive to be sold alongside it, but since other Smart Platform models are offered with 1.2-litre PureTech petrol power, this would seem likely.<\/p>\n
Citroen to play Chinese brands at their own game<\/h2>\n
Citroen is being positioned by Stellantis as one of its main defences against the rapidly expanding list of Chinese manufacturers introducing cheaper EVs in Europe. \u201cIt is a challenge,\u201d Koskas admitted, \u201cbut we need to answer it. We can\u2019t just sit there and watch the train go past. Can we compete with them [the Chinese] on production costs? This e-C3 is a good example of that. But we don\u2019t have to be on the defensive; we can also be on the offensive by showing how, as a brand with more than 100 years of history, we have, for example, a large sales network with a good spread of reach.\u201d<\/p>\n
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<\/p>\n
This goal is tied to ambitions targets for Citroen\u2019s sales; the brand wants its share of the European market to rise to five per cent (a quarter more than it achieved in 2022), and for 30 per cent of the cars it sells globally to be outside of Europe, including the Middle East, South America, India, Turkey and Africa.<\/p>\n
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\n![\"icon\"](\"\/public\/trustpilot-icon.png\")
<\/p>\n
Citroen\u2019s sales approach is not likely to extend as far as Dacia\u2019s fixed-price offering. Koskas admitted there would \u201cstill be room for some manoeuvring, some incentives\u201d but he added: \u201cOur goal with fair pricing is to be transparent, so the price you see listed for the vehicle is not very far away at all from the real price paid by customers.\u201d<\/p>\n
After the e-C3\u2019s unveiling on 17 October, sales are expected to commence in the first quarter of 2024. Later next year, it should be joined by a larger follow-up to the existing C3 Aircross baby SUV. Koskas said, \u201cThe C3 remains a B-segment hatchback; we\u2019re not about to claim anything else. So we still need a proper B-segment SUV; we\u2019ve had feedback from people wanting a bigger car, and that\u2019s what we need to address.\u201d<\/p>\n
Check out our list of the best superminis currently on sale in the UK…<\/strong><\/em><\/p>\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Citroen plans to tackle the new Chinese players in the European car market with its new e-C3 electric supermini priced under \u00a322,000 The Citroen C3<\/p>\n","protected":false},"author":2,"featured_media":50505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n
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![](\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--hUrDdfGw--\/f_auto,t_primary-image-mobile@1\/v1667563932\/autoexpress\/2022\/11\/Citroen%20C3%20exclusive%20images.jpg\")
<\/p>\n